With pun-filled taglines like “Halal, can it be me you are considering? ” and “You had me at halal, ” Muzmatch might seem like yet another quirky app that is dating but there is far more to it than that.
Muzmatch is directed at finding wedding partners for Muslims across the globa globe — also it claims become near to striking one million users globally.
Operating in just about any nation (though it is most well known into the UK, US, and Canada), the location-based application shows users probably the most relevant individuals they provide in their profiles near them based on a “sophisticated algorithm” which considers a number of different factors based on the information.
Muzmatch had been the brainchild of 34-year-old Shahzad Younas, a previous morgan stanley banker whom told Business Insider he left their work in June 2014 to understand just how to build apps after he previously the theory for the business.
“we thought, ‘Why is no one doing an application for the Muslim market? ‘” he told company Insider. “We did not have such a thing, we had been nevertheless on websites online. “
The audience, and the problem” — something other companies had a lack of expertise in as a Muslim himself, he said he understood “the market.
“For Muslims, wedding is this kind of big section of your life, ” he explained. “we do not actually date, we marry. “
He included that the Muslim market was generally speaking “at least 5 years behind the main-stream market and dating apps” with mainly web-focused platforms — therefore he decided which will make Muzmatch mobile-only. Continue reading