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Its 6th period throwing down Sunday, April 7th, AMC’s Mad guys has sporadically portrayed the glamour and excitement of airline travel as well as the apparently crazy and carefree life led by that era’s flight that is female. But, in accordance with a brand new guide in regards to the reputation for flight stewardesses, it had been men – and some ladies – at Mad Men-like marketing agencies that created the image associated with sexy stewardess within the place that is first.
In ” The sex that is jet Airlines Stewardesses and also the creating of an American symbol,” journalist and historian Victoria Vantoch writes that into the mid-1960s, agencies attempting to “sex up” the stuffy trustworthiness of very very very early air companies started by replacing advertisements portraying feminine journey attendants as helpful, girl across the street kinds with pictures of “beguiling brand brand new stewardesses” promising coffee, tea and more.
Baskas: Before marketing agencies got associated with the airline industry, exactly how had been stewardesses promoted and portrayed?
Vantoch: within the 1940s and 1950s, the stewardess had been popularly thought as a paragon of virginity, wholesomeness and domesticity. Air companies cultivated the flight stewardess image very very carefully. Continue reading