Even Revel’s Facebook page bears their slogan that is new Wanted
It’s the first good news since Atlantic City’s casino that is newest started: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
Using its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered right on the front associated with the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ strategy is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘I think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the numbers for each of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other casinos that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 per cent jump when compared with year that is last.